FSSAI to hire ad agencies for an image makeover
May also rope in consultants to ramp up its social media presence
The Food Safety and Standards Authority of India, the regulator that stirred a controversy after banning Nestle India’s Maggi instant noodles, has decided to go in for an image makeover.
It plans to rope in advertising agencies to devise multimedia advertising campaigns and will hire consultants to ramp up its social media presence. FSSAI has requested expressions of interest on its website.
"FSSAI would require the services of multimedia creative agencies for jobs activities such as designing of print ads, creatives illustrations on various aspects of food safety for various events," the regulator said in a request for expressions of interest on its website.The budget for the proposed multimedia campaign is not known. The authority said payments will be made at rates offered by the Directorate of Advertising and Visual Publicity . The contract is for one year and can be extended to three years.
Agencies based in New Delhi with an annual turnover of at least Rs 50 lakh during the past three financial years and experience of working with a government bodies can apply for the deal by March 3. The regulator’s Facebook page was last updated on November 15.
Following the controversy over the ban on Maggi noodles, which was later lifted, and the implementation of a product approval process through an advisory that had no legal standing, the FSSAI was criticised by the food industry and food processing minister Harsimrat Kaur Badal for bringing back an "inspector raj".